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The World's First 3D Holographic Fashion Show - Motion-graphics designer Tim Jockel paired with German haute couture fashion label Stefan Eckert to create the coolest (or at least, most Tron-inspired) fashion show we've ever seen.
In a world first, designer Tim Jockel has created a fashion show for German haute couture fashion label Stefan Eckert completely through three-dimensional hologram technology.
Working alongside director Florian Sigl, Jockel captured the content using a high-speed camera, creating the 3D motion graphics and compiling it all in post-production. Hoping to ‘communicate the philosophy behind the new collection’ in a better way, the Berlin-based designer has not only created the first complete 3D fashion show, but also ‘one of the biggest holographic projections ever.’
Watch the clip below:
Motion-graphics designer Tim Jockel paired with German haute couture fashion label Stefan Eckert to create the coolest (or at least, most Tron-inspired) fashion show we've ever seen. Jockel filmed his models with a high-speed camera before compiling footage in post-production.
He writes more about the process on his Vimeo account:
The question was how to communicate the philosophy behind the new collection of German "Haute Couture" fashion designer Stefan Eckert in a better way. The answer was the world's first complete 3D holographic fashion show. I teamed up with director Florian Sigl to create the visual concept for the show and how to express the collection within this special medium as best as possible. After shooting with a high speed camera I did all stages of post production, from 3D to motion graphics to compositing.
The result was one of the biggest holographic projections ever which creates a complete optical illusion and breaks the rules of time and space on stage.