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The latter group can be further divided into companies,Non-profit organizations, politicians and entertainers. Individual users of Facebook offers many advantages. Users can search for new and old friends, interact with them ...
The estimated half a billion users of Facebook, a huge market for global trade and an executive business climate in other areas, including politics, media, sports and charitable organizations. Because of its diversity of users and the geographical expansion, is the leading social portal, a population similar to a digital global organization.
In fact, Facebook has recently been transformed into a "United Nations in line" – if nothing else, when you consider the percentage of world populationwhich is the computer and write.
Facebook users can be cross-examined in various ways, depending on objective analysis, but for the sake of simplicity, two areas can be maintained to reflect the diversity of membership.
The first is anthropological and is inextricably linked with the basic human herd instincts. And friends of friends – - as individuals and members can invite friends to create and record and maintain their social networks or small groups. With other fans, youshare their admiration for a company, a brand, a product or a single. Show their commitment to a cause of belonging to groups or forums. If you feel playful, give them in games, quizzes or other entertainment channels available on the website.
According to the social sciences and economics. Members can be identified as individuals – that is, the consumer or the demand side – or organizations – that is, the producer and the supply side. The latter group can be further divided into companies,Non-profit organizations, politicians and entertainers.
Individual users of Facebook offers many advantages. Users can search for new and old friends, interact with them and expand their networks to other people to share their likes and dislikes – through friends of friends or groups in which they hold membership.
Access to information not otherwise available, may – scientific publications, research documents, web previews of electronic products, etc., members can alsoShare pictures, video and audio content, and in this process, the portal to use as a powerful dating or marriage agency.
This mixture is useful because users can communicate with acquaintances and strangers without fear, and provides an empirical representation of the theory of six degrees of separation.
The theory of six degrees of separation – also known as "human web" theory – says that no more than six steps away from every other person on earth becauseevery man is a passage from another person they know and two steps away from every person employed by one of the people who know, is unknown.
Unmistakably, the risk of public exposure because of an online presence, portals, social or other forums, give members of Facebook to the confidentiality of the law simply by registering and posting status updates on their "walls" because nobody knowsa high degree of security, such as membership data is handled. This privacy violations due to inadequate privacy settings that most users are mainly elderly and children, in their books tightened so that they are vulnerable to online predators and other mischievous acts. Members – unwillingly and unknowingly – in pictures and writings that offer a view of disturbing or distorting his personality, and interests highlighted.
Invasion of privacy may occur through the portal of the wealth of applications, these tools are powerful marketing channels to collect valuable information – including e-mail – on the members, which are then monetized with reputable companies or organizations illegal (eg spammers) can be. For example, a quiz, think like, 'What will your wedding dress look like? "And how respondents, gullibleto participate in a game, suddenly, can provide useful data for a large number of professionals in the wedding planning.
In terms of productivity, fosters a climate of abduction and use Facebook addiction, with various functions (eg games) is already on the portal. This behavior is ideal for the company because people spend more time on the website for the best.
For organizations and celebrities, including politicians, a Facebook presenceoffers many opportunities and relatively few, if any, a negligible risk. This absence of loads is a consequence of the complexity of risk management and brand promotion techniques that use these structures, and functions available on the built-in. Since legal persons have full control over their accounts, will see their Facebook pages as a natural extension of their websites or intranets.
The premiums for this group relate primarily to enhance their brand appealand its online business strategy. A Facebook presence promotes a paradigm shift in the tactics of e-commerce. Companies can sell their "market share in line" and the level of popularity as measured by the number of their fans against the competition in the niche you want and cut it demographically or layers, although this figure may not be representative of the size of the current market and features and can not be real for the consumer.
After admirers listed on their sites or relatedGroups is valuable, because companies and celebrities have at their disposal, a free and valuable database of potential customers and loyal, which they pitch their new products or services. Newsletter, quizzes, and Facebook applications have a direct way to conduct market research and cost-effective way to collect first-hand consumer feedback. For example, a company testing a new concept of a fan on Facebook, or a representative part of it, before the development of their R & D and start a new processProduct.
Formal announcements may also be transmitted directly, in real time for most customers. Other interesting features include Facebook Ads, a service that allows sponsors to target certain demographic, and Marketplace, a digital marketplace, where products are marketed directly to customers.